Building Your Personal Brand Workshop


West's Executive Director Ilene Fischer will lead this program that she developed when she worked with Management guru Tom Peters.

In this program you will:

  • Understanding branding and its importance in the fullest sense.
  • Understand your personal brand promise and how it contributes to the strategic direction of your team, organization, and your strategic partnership.
  • Design a personal brand strategy that increases your distinction and inspired performance.

Date and Time:  

March 6, 2012

6:00 - 9:00 PM


Worcester Polytechnic Institute
Gateway Park Room GP 1002
60 Prescott Street
Worcester, MA 01605


Members: $45; Non-Members: $75

A light dinner will be served.

To Register




If you are a student looking for financial assistance to attend this event, please visit