Fireside Chat with John Butman

Join us for a Fireside Chat with John Butman about his book BREAKING OUT: How to Build Influence in a World of Competing Ideas. The evening will start with networking and continue on with a conversation with the author followed by a question and answer session. The discussion will be moderated by Alison (Ali) Farquhar, Principal of GTL Coaching & Consulting.


How do you go public with an idea? How do you plant the idea inside people's

heads, influence how they think and behave, start a movement, change some

aspect of the world? 

You become an “idea entrepreneur.”

John will reveal the methods of successful idea entrepreneurs such as Cesar

Millan, “The Dog Whisperer”, Blake Mycoskie, founder of TOMS, and Sheryl

Sandberg, and show how they can be applied by anyone within their discipline,

organization, or community. 


About the Author

John Butman is the founder and principal of the idea and content

development firm Idea Platforms. He has worked with leading

consultancies, CEOs, and senior executives of major companies

including members of the Fortune 50, educational institutions,

philanthropic organizations, government agencies, as well as

independent professionals, helping them find their fascinations,

articulate their ideas, develop books, create idea platforms, and

shape their thinking journeys.  For more, click here.


John's work has been widely featured in national and international media such as the New York Times, Financial

Times,, Huffington Post, Harvard Business Review, Times of London, and Kirkus Reviews.


“John Butman teaches people to better understand, develop, and communicate their core work-related passions—

a very important matter.” - Eric von Hippel, Professor, MIT Sloan School of Management.


Date and Time:  
April 10, 2014
6:00 - 8:00 PM


The Broad Institute of MIT and Harvard, Yellowstone Room
7 Cambridge Center, Cambridge, MA 02142

The 2nd Floor Connector from 7 Cambridge Center to 75 Ames will be closed for construction. This means attendees will have to use the 75 Ames entrance and take the elevator to the 2nd floor of 75 Ames and then follow the signs to the Yellowstone Conference Room.

Map and Parking Info

We appreciate The Broad Institute donating the use of their event space.


Members: $30; Non-Members: $45, Workshop and Annual Membership: $115
You can also order a copy of the book for $20 and pick it up at the event.
A light dinner will be served.

To Register





If you are a student looking for financial assistance to attend this event, please visit