Social Networking



Tuesday, July 13 2010



Do you wish you knew more about using LinkedIn effectively in your career? Do you wonder if you should learn more about Twitter?  Have you considered whether Facebook could help you professionally? Using today's social networking platforms there are new tools for connecting with colleagues, and your professional reach and collaboration potential are vastly expanded. Join us to learn about how to build a presence, and to leverage these new technologies to establish your visible professional "brand."  We will cover:

  • What you need to know about social networking today
  • Why networking is important for today's professional
  • Virtual networking and networking etiquette
  • Keeping yourself safe online – the common sense rules of data privacy 
  • Defining your strategy so you can measure success
  • Choosing the right tools to meet your goals
  • Creating and maintaining your professional "brand"
NOTE: Since these tools are evolving so rapidly, this workshop is appropriate for all expereince levels, including those who are already regular users of social media, as well as those who are baffled. To read a recent New York Times article providing a basic overview of social media for "Those Facebook Left Behind", click here.  


Any 1 Workshop: $90 Members; $120 Non-Members ($160 Workshop & Membership)
Any 2 Workshops: $170 Members; $220 Non-Members ($240 Workshops & Membership)

$25 more at door if space permits. Student/PostDoc Discount & Scholarship Information.

Light dinner and refreshments are included

Riverfront Office Park, Ground Floor Conference Room

One Main Street, Cambridge MA, 02142

(Corner of Main St. and Memorial Drive., Near Kendall Square T stop).  



5:30-6:00pm Registration, Networking and Refreshments

6:00-8:45pm Interactive, participatory Workshop

8:45-9:00pm Networking and Refreshments

Workshop Leader:

Mari Anne Snow is an organizational development and change management professional with over 20 years experience utilizing technology to support non-disruptive business change. She is CEO and co-founder of SophiaThink, a management consulting firm that helps businesses identify the appropriate technology to achieve their business strategies.  Her firm specializes in the utilization of social networking, social media and collaboration technologies in highly regulated industrues.  In addition, she advises companies on data privacy, internal governance requirements and data security related to these emerging technologies.  Before SophiaThink, Mari Anne held senior positions as a business technologist and organizational development professional at the State Street Corporation as well as other companies.  Mari Anne is an Adjunct Professor at Bentley University.


Pre-registration for this workshop ends Monday, July 12 at 6pm.